Youtube CPM and RPM Estimates

Here is a video where we showcase how much a certain niche can make you on YouTube.

Do you want to know how much money a youtube video can make?

This blog will show you how to calculate the revenue for Youtube videos based on the categories and niches widely known in the platform.

Keywords for this post:
CPM: Cost per mille (1000)

RPM: Revenue per mille (1000)

Your Revenue is based on your Audience!

We believe it is important for you to know, that the type of video, or the category that you choose for your videos, is not really what determines how much you make. Rather, revenue on Youtube, is easier to measure by looking at the audience, ultemately they are the ones that get ads based on their persona.

This information is important to keep in mind when calculating Revenue for a Youtube channel or video.

Another important factor when calculating the revenue on Youtube, is the language of the video in question, this is due to the fact that english speaking countries tend to have a higher CPM that non-english speakers.

For example, here is a comparison of two videos, both are the same topic and have relatively similar amount of views, but they have different languages.

Here is a Minecraft Tutorial in spanish from the itzCuba Tutoriales channel.

Video in Spanish

Here is exactly the same video but in English from the itzCuba channel.

Video in English

As you can see the RPM (Revenue per one thousand views) is much higher, almost 5 times higher, in english.

CPM and RPM estimates

Here is a list with CPM and RPM estimates for different categories on Youtube.

Affiliate Marketing$15.00 – $40.00$12.00 – $30.00
Animals/Pets$1.50 – $8.00$1.50 – $5.00
AI Tutorials$8.00 – $18.00$8.00 – $15.00
Art$1.50 – $8.00$1.50 – $5.00
Beauty$2.00 – $10.00$2.50 – $7.00
Career$3.00 – $12.00$2.50 – $7.00
Coding$15.00 – $35.00$12.00 – $30.00
Education (K-12)$2.50 – $12.00$2.50 – $8.00
Family/Parenting$1.50 – $8.00$1.50 – $5.00
Gaming$0.50 – $4.50$0.50 – $3.00
Fitness/Dance$2.00 – $10.00$2.50 – $7.00
Gardening$1.50 – $8.00$1.50 – $5.00
Home Improvement$1.50 – $8.00$1.50 – $5.00
How-To’s$1.50 – $8.00$1.50 – $5.00
Language Learning$2.50 – $12.00$2.50 – $8.00
Lifestyle$1.50 – $8.00$1.50 – $5.00
Marketing$3.00 – $12.00$2.50 – $7.00
Mental Health$2.00 – $10.00$2.50 – $7.00
Motivation$2.50 – $12.00$2.50 – $7.00
Outdoors$1.50 – $8.00$1.50 – $5.00
Personal Finance$6.00 – $18.00$3 – $15.00
Science Fiction/Fantasy$1.50 – $8.00$1.50 – $5.00
Self-Improvement$2.50 – $12.00$2.50 – $7.00
Social Media$2.50 – $12.00$2.50 – $7.00
Spirituality$2.00 – $10.00$2.50 – $7.00
Technology Reviews$2.00 – $12.00$2.50 – $6.00
True Crime$2.50 – $12.00$2.50 – $7.00
Vlogging$1.50 – $8.00$1.50 – $5.00
1. What is CPM on YouTube?

CPM stands for Cost Per Mille, where “mille” refers to a thousand. It represents the cost of 1,000 impressions of an ad. Advertisers pay a certain amount for every thousand views of their ad.

2. What is RPM on YouTube?

RPM stands for Revenue Per Mille. It represents the estimated earnings a content creator earns for every 1,000 video views, including both ads and YouTube Red subscription revenue.

3. How is CPM calculated?

CPM is calculated by dividing the total cost of an advertising campaign by the number of impressions (views) and then multiplying by 1,000. The formula is:
CPM = Estimated Revenue / Number of Views ×1000

4. How is RPM calculated?

RPM is calculated by dividing the estimated revenue generated from ads and YouTube Red by the total number of video views, and then multiplying by 1,000. The formula is:
RPM = Number of Views / Estimated Revenue ​×1000.

5. What’s the difference between CPM and RPM?

CPM is focused on advertisers and represents the cost they pay for a thousand impressions. RPM, on the other hand, is focused on content creators and represents the revenue they earn for a thousand views.

6. What factors influence CPM and RPM?

Several factors influence CPM and RPM, including the niche of the content, geographic location of the audience, viewer demographics, time of year, and the type of ads being displayed.

7. Why does CPM and RPM vary?

CPM and RPM can vary based on demand and supply factors. Higher demand for ad space or content in a particular niche can lead to higher CPM and RPM.

8. How can I increase my RPM on YouTube?

To increase RPM, creators can focus on creating high-quality content, engaging with their audience, targeting specific niches, and optimizing their ad strategy. Additionally, growing your subscriber base and increasing watch time can positively impact RPM.

9. Can I control the CPM and RPM on my videos?

While creators have some control over their content and audience engagement, CPM and RPM are influenced by market dynamics and advertiser behavior. Creators can optimize their content and strategy to attract higher-paying ads and increase RPM.

10. Are there industry benchmarks for CPM and RPM?

Benchmarks vary by industry and content type. Creators can research industry benchmarks for their specific niche to understand how their CPM and RPM compare to others in their field.

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